Search Engine Marketing Budget Planner

Plan Your Search Engine Marketing Budget

As a certified Google Partner, you can trust the insurance digital marketing experts at BrightFire to make the most of your advertising dollars. We match the products you want to sell with insurance buyers in your preferred target geographic areas.

We’ve compiled performance data from our campaigns over the last several years to help you estimate how many leads are typical for a specific budget.

Average Cost-Per-Click & BrightFire Conversion Rates

Campaign Average Cost-Per-Click * Conversion Rate *
Auto Insurance 7.00 10%
Home Insurance 8.00 10%
Auto & Home Insurance 7.00 10%
SR-22 Auto Insurance 10.00 15%
Commercial Insurance 12.00 10%
Commercial Trucking Insurance 13.00 15%
Auto Dealer Insurance 12.00 10%
Bonds 7.00 10%
Life Insurance 8.00 10%
Final Expense Insurance 8.00 10%
Life & Final Expense Insurance 8.00 10%

* Data is based on average BrightFire campaign performance. Actual average cost-per-click and conversion rates may vary. According to Databox’s benchmark data, the average conversion rate for Google Ads search campaigns is 4.2%.

How the Planner Works

The Average Cost-Per-Click determines how many clicks your campaign could generate from your budget. The Conversion Rate determines what percentage of clicks typically convert to a lead.

Example

An auto insurance campaign with a $500 monthly budget may receive about 71 clicks at an average cost of $7.00 per click. 10% of the total clicks will convert into a lead by filling out a lead form or calling your agency on the phone. This means we estimate approximately 7 leads generated each month for an auto insurance campaign with a $500 monthly budget.

Search Engine Marketing Budget Calculators

How many leads can I expect based on my budget?

Select a campaign type and enter your desired budget to see approximately how many leads you can expect.
* BrightFire requires a minimum ad budget of $300 per month.

How much do I need to spend to get (x) number of leads?

Select a campaign type and enter your desired number of monthly leads to see your recommended monthly budget.
* BrightFire requires a minimum ad budget of $300 per month.

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