Spencer Breidenbach, BrightFire Manager of Strategic Partnerships, was recently invited onto The Insurance Dream Podcast with Abe Boling, host of the podcast, to share key insights on how independent insurance agencies can leverage videos to personalize proposals and close the sale.
Get a summary of the podcast episode below, or listen to the full podcast episode from The Insurance Dream here.
Podcast Episode Summary
- It can be challenging to get meetings on the calendar with prospects or follow up with and present quotes to unresponsive clients.
- Even if your website has an appointment scheduling integration for the initial meeting, it can be difficult to continue the conversation afterward and turn a proposal into a contract.
- If you’re at the stage where you’re providing a prospect with a quote, but you aren’t receiving timely responses, or you can’t seem to find time around your busy schedules, you can stand out from the competition and offer a personalized introduction to your agency through video proposals.
- Video proposals are an underutilized tactic to help agencies close the sales funnel.
- Videos are easier to follow, and people prefer to consume information via video.
- Create a private video of you speaking to your prospect, mentioning them by name, addressing their specific situation and insurance needs, and using screen share to walk them through the proposal.
- BrightFire’s video proposals come with our Insurance Agency Website service.
- Agencies can create and store video proposals directly on their BrightFire websites for quick and convenient access.
- With BrightFire’s Video Proposals feature, agencies receive a password-protected private link for each video that they can email to consumers. They can also see metrics such as how often someone viewed the video.
Questions?
If you have any questions about what we discussed in the podcast episode or how to get started with any of BrightFire’s digital marketing solutions to boost your agency’s SEO, please schedule a call with sales.
