BrightFire Releases New Webchat Feature for Agency Websites

BrightFire Releases New Webchat Feature for Agency Websites

BrightFire is thrilled to add Webchat to our Insurance Agency Website service at no additional cost to help independent insurance agents improve the service and sales experience for website visitors.

Offering website visitors the ability to speak to someone live on your website is essential, as roughly 60% of customers are more likely to return to a website that offers webchat (Software Advice). With the recent retirement of Facebook’s Messenger website chat plugin, many insurance agencies are searching for other webchat alternatives to ensure their customers will still receive the same efficient communication and customer experience they’ve become accustomed to.

BrightFire’s new Webchat feature included in our Insurance Agency Website service makes communication effortless between agency staff and their website visitors. Even if an agent or CSR isn’t available at the exact moment a website visitor attempts to contact the agency, the visitor’s message will be sent to the agent’s messaging inbox within their BrightFire dashboard for follow-up.

This dashboard can also conveniently store messages from other platforms, such as text messages, voice calls, website lead forms, website service forms, social media channels, local business listings, and online review profiles.

BrightFire Webchat Capabilities

Agencies enrolled in BrightFire’s Insurance Agency Website service can take advantage of BrightFire’s Webchat to:

  • Strengthen policyholder relationships and move prospects down the sales funnel more quickly.
  • Connect with website visitors live or configure Webchat as a lead capture form that follows up with website visitors via text message.
  • Create unlimited staff users.
  • Assign conversations to individual staff members or teams of staff members to follow up with website visitors.
  • Conveniently access all of your conversations in the unified inbox on your BrightFire dashboard, where you can also view messages from other social and review platforms.
  • Create multiple personalized webchats routed to specific teams of staff users based on the webpage a visitor is currently viewing.
  • Customize your settings, styles, and messages.
  • Leverage AI to answer visitor questions for you based on the information you provide.
  • Use AI to generate tailored responses to your website visitors’ messages or rephrase messages you’ve written.
  • Get detailed reporting on your conversations by location or user.

BrightFire Webchat Examples

BrightFire Webchat Example - Condensed
BrightFire Webchat Example - Expanded

Ready to See What’s Possible?

For more information on BrightFire’s Webchat for Insurance Agency Websites and how it can help your agency improve the service and sales experience you offer your website visitors, please contact us.

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