Spencer Breidenbach, BrightFire’s Manager of Strategic Partnerships, recently appeared on The Insurance Dream Podcast with Abe Boling, host of the podcast, to discuss, “Why Your Agency Needs to Respond to Every Online Review.”
Get a summary of the podcast episode below, or listen to the full podcast episode from The Insurance Dream here.
Podcast Episode Summary
- It’s not enough to consistently generate new reviews and improve your overall star rating. People want to see a business’ responses to online reviews as well.
- 88% of consumers would use a business that replies to all of its reviews, compared to just 47% who would use a business that doesn’t respond to reviews at all (BrightLocal).
- If companies respond to reviews, they usually only respond to negative reviews.
- But when consumers see companies respond to every review, even positive ones, it gives them the impression that the company is on top of its marketing and communication with customers.
- Ignoring reviews, whether positive or negative, can create a sense of indifference and unappreciation for customer feedback. It also makes people question whether your agency is active online.
- It’s critical to have a process in place for receiving new reviews and responding to them.
- BrightFire’s review platform allows agencies to respond directly to some of the biggest review platforms. Agencies can also use AI through BrightFire’s platform to help generate optional responses.
- Receiving negative reviews should be treated as an opportunity to take responsibility for what went wrong, highlight your customer service, and try to correct the situation.
Questions?
If you have any questions about what we discussed in the podcast episode or how to get started with any of BrightFire’s digital marketing solutions to boost your agency’s SEO, please schedule a call with sales.
